DoveĀ® Uses ORI Research as Basis for Body Acceptance Program

Categories: Research Dissemination


Type: News

Date Published: 11/06/2013

Dove® Uses ORI Research as Basis for Body Acceptance Program

Using research results from an ORI research team, Dove® has launched a global program to promote body esteem and body acceptance in adolescent girls aged 7 - 14. The Free Being Me intervention is modeled after the Body Project developed by ORI senior scientist Eric Stice, Ph.D. In 35 trials conducted by a large team of investigators around the world, the Body Project has been found to reduce pursuit of the thin ideal, improve body satisfaction, negative affect, psychosocial functioning, and to prevent eating disorder onset.

“The decision of a multinational company to underwrite such an ambitious body acceptance program is unprecedented and represents an inspiring new front on efforts to promote body esteem and self-confidence in young girls around the world,” said Stice.

Dove has partnered with the World Association of Girl Guilds and Girl Scouts to deliver the Free Being Me intervention to 3.5 million girls in 16 countries over the next 3 years. The new Free Being Me group-based program provides an opportunity for adolescent girls to educate themselves about the unrealistic ideals for beauty promoted in different cultures and recognize that beauty can come in many forms. This intervention is designed to promote greater body esteem and self-confidence, and to foster development of leadership around challenging beauty ideals.

About 60% of young women in the United States have significant body esteem problems and over 13% will suffer from an eating disorder at some point in their lives. Eating disorders include anorexia nervosa, which is the psychiatric disorder with the highest mortality rate.

Funded primarily by the National Institutes of Health (NIH), Stice has been studying eating disorders and obesity for 20 years. He has conducted this line of research at Stanford University and the University of Texas, and now continues at the Oregon Research Institute in Eugene, Oregon.

The research described here is funded in part by NIH. The content is the sole responsibility of the authors and does not necessarily represent the official views or imply endorsement of the NIH.