Psychologists' contributions to tobacco control
In the 50 years since the 1964 Surgeon General's Report on Smoking and Health, psychologists have studied the basic science of addiction, designed and tested treatments, masterminded anti-smoking public health strategies and countered "Big Tobacco" advertising campaigns with creative counter-ads.
ORI has been a leader in tobacco cessation and prevention since the mid-1970's. Oregon Research Institute psychologist Ed Lichtenstein, Ph.D., played an important role in shifting cessation efforts to reach large populations -- of viewing the disease through the lens of public health. In 1980, he was invited to work for a year with the National Cancer Institute, whose public health perspective on cancer prevention and reduction — viewing the disease from a population-level perspective and developing strategies based on which ones might have the biggest impact — inspired him to consider a similar approach to smoking cessation.
The March 2014 American Psychological Association Monitor on Psychology highlights the important contributions made by psychologists over the past 50 years with 2 articles: Leading the way to better health and Thank you for not smoking.